For consumer brands

The first retail media network for real estate.

Property listing photos reach people at the exact moment they're deciding what their next home will look like, before they've searched for a single product. PropTexx puts your brand there, natively, at standard CPM.

A living room with a style selected and a brand product tagged
A buyer choosing a style on a real listing. The tag identifies the exact product, the way a shoppable photo does on Instagram or Pinterest.
180M+
Property photos across the PropTexx network, signed clients and active integrations combined.
700M+
Monthly sessions across the network. Somewhere in that traffic, a buyer is deciding what goes in their next home.
Is your brand in it?
$196.7B
Global retail media investment in 2026, the fastest-growing advertising category in the world. PropTexx extends that same model to a moment retail media has never reached.
Source: WARC, Future of Commerce Media 2025
Why this compounds

Every portal that joins makes the next one easier to close.

More inventory gives brands more reason to advertise. More brand demand gives the next portal a stronger revenue case to join. That's not a claim, it's the mechanism, and it's the reason a competitor can't shortcut this by copying a page: they'd need the integrations, not the copy.

How it works

Buyers already redecorate the room before they buy the home.

On the listing itself, anyone browsing can swap in new furniture, fixtures and finishes, right on the photo. Furnished or empty, it works the same way, and your product can be one of the real choices they select.

A buyer selecting a style on a listing with a brand product tagged
A buyer selects "Warm minimal." The tag identifies the exact product. Standard CPM.

Not programmatic, adjacent to content about apartments. Inside the apartment someone is actually deciding whether to take.

Not a banner to scroll past. The photo itself, for as long as someone looks at it, billed at standard CPM.

Not demographic matching. Spatial: a Scandinavian sofa goes into a Scandinavian living room because the room called for it.

See the full mechanic →
Global reach

The network runs inside portals across four continents.

Real estate's biggest platforms, in the markets where people actually live. Not a new site anyone has to be convinced to visit.

Loading map…
Inside three of the four major European classifieds groups.
Run a property portal?
PropTexx turns your listing photos into a new revenue line, at no cost to build and no disruption to your core product.
For portals →